The Best Minimalist Accounts to Follow on Instagram - Kip Hotel London

The Best Minimalist Accounts to Follow on Instagram

From photographers, to brands and magazines – the ultimate guide to which minimalist accounts to follow on Instagram.

best minimalist instagram accounts

Is there anything better than a monochrome colour palette, clean lines and sharp finishes? If our hotel is anything to go by, we could be slightly biased, but for us, a minimalist style always gets our vote.

Just as we like to see that minimalist style in our rooms, we also like it on our Instagram feed – and have collated a bunch of cool, minimalist accounts to follow.

From moodboard-worthy interiors, to serious style goals, we’re going to keep adding to this list so it becomes your go-to guide for new accounts to check out. So for now, here are our favourite minimalist accounts on Instagram…


Cereal Magazine

It feels like no flat lay is complete without the latest issue of Cereal Magazine – but they’re a lot more than a beautiful, minimalist cover. The bi-annual magazine is known for their super-clean photography and finding the hottest artists, designers and places to go (if you haven’t already, you need to check out their city guides). All of this echoes through their Instagram with print-worthy photography in cool, neutral tones.

Follow @cerealmag


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Lydia Harper

Minimalist style isn’t always about a plain white background and one singular item on a Scandinavian table – and Lydia is testament to that. Based in the UK (at the moment), she’s a branding, landscape and wedding photographer with a really distinct, atmospheric style to her photos (with a killer colour palette).

“My work is inspired by what I love and how I spend my time. I am at home on the road, near the ocean or in the mountains” – Lydia Harper

Follow @lids_harper


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Nordic Style

Before you click through, we can’t take any responsibility for you spending all your money and missing rent, okay? This Instagram account curates all the best in Scandi style from all over the internet and puts it in one place. Expect serious style, interiors and photography envy.

Follow @nordicstyle


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Matthew Spade

Mat describes himself as a “Navy obsessed Blogger + Seinfeld enthusiast” – so, he’s our kind of guy. If we’re ever in need of a little style inspiration or a new place to go for a great cup of coffee, we make a bee-line for his blog and Instagram.

Follow him @mat_buckets


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Minimalissimo Magazine

In their own words; “Minimalissimo magazine is a celebration of minimalism in design. We aim to inspire creatives and showcase the finest examples of art, architecture, fashion, furniture, and product design” – and that sums it up really. You can check out their website, pick up their coffee-table worthy magazine and follow their Instagram for design inspiration.

Follow here @minimalissimomag


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Jordan Bunker

Jordan is a Men’s Fashion Blogger, Photographer and Journalist who we’ve followed on Instagram for a while now. From his sharp-but-relaxed style, to the undeniable editorial influence in his photography, Jordan’s Instagram is like a magazine all on its own.

Follow him here @jordanbunker


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A quick ten minute rest-up at @getsomekip before getting ready for the GQ MOTY awards party on Wednesday.

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Brittany Bathgate

Brittany Bathgate is that friend who’s always impeccably dressed – no matter where you’re going. Her Instagram account is the perfect mix of personal style, minimalist details, design and interiors, that make scrolling all the more enjoyable.

Follow her @brittanybathgate


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The Minimalists

Minimalism isn’t just a style, it’s a way of life – especially for Joshua Fields Millburn & Ryan Nicodemus. According to their website, they’ve helped over 20 million people live meaningful lives with less through their posts, books, podcast, and documentary. Find them on Instagram for daily inspiration on having less stuff and enjoying more.

Follow @theminimalists



We think Pepijn has a viewfinder inside his eye, because he manages to pick out the most Instagram-worthy minimalist spots, everywhere he goes. The Bruges-based interior design student and Freelance Photographer fills his Instagram feed with brutalist architecture, plants, style and city-adventures on his Freddie Grubb bike.

Follow him @pepijntyvaert



If you’ve ever come across Form&Thread, you’ll know why they’re on this list. Their ethically-sourced, everyday essentials are a mainstay in minimalist wardrobes and their Instagram account is a mainstay in our daily scroll. Want to visit their store? Hop on the train at Hackney Central, right next to our hotel to Caledonian Road & Barnsbury and take a short walk to Coal Drops Yard.

Follow here @formandthread


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Minimalbeast is an online community for minimalists that curate the best in minimalist style, interiors, products – you name it. People from all over the world submit photos with the tag #minimalbeast and they feature the best on their page.

Follow @minimalbeast


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Know any others we should add to this list? Slide into our DMs on Instagram @GetSomeKip


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